VOLKSWAGEN

CAR SOLD FOR 10X ITS VALUE

not every eBay listing makes the news

WE SOLD THE WIGGLE’S FAMOUS BIG RED CAR ON EBAY AND THE PRESS COVERED THE BIDDING WAR

Australia’s most popular children’s entertainers were about to break up. This spelled doom for Volkswagen’s sponsorship agreement—The Famous Big Red Car is a Volkswagen Beetle. So we turned a bad news story into a good one, by selling their Big Red Car. It was the most successful PR campaign for Volkswagen Australia that year.

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