McDONALD’S

#1 APP

how to turn virtual skydivers into real world diners

CLIENT
McDonald’s
AGENCY

DDB

INSIGHT
millennial eating habits are shifting with myriad choices 
IDEA
re-establish McDonald’s as the fun place to eat while rewarding them with free food 

10,000,000 PLAYS
600K ITEMS CLAIMED
#1 IN APP STORE & GOOGLE PLAY GAME CHARTS

Illustration from the campaign was featured in the Graphis Design Annual.

We launched using a mix of live-action, animation, and in-game footage across various channels. After the teaser and launch phase, we kept players interested with leaderboards, in-game stores, hidden coin codes, secret phone numbers, ringtones, prizes, and giveaways. The gameplay was actually addictive with players averaging five minutes per session. In the end, it was a game about falling, that helped millennials fall in love with McDonald’s.

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pilot the Millennium Falcon & Luke’s X-Wing through Google Maps