AMAZON

FIRE TV

it’s not what they say, it’s what you say

CLIENT
Amazon
AGENCY

BBH

INSIGHT
you’re always told what shows to watch by other people
IDEA
ignore what people tell you to watch, and watch what you want to

It’s a TV ad that sells TV shows, without using any footage from TV shows

Somedays it feels like every man and his dog are telling you to watch some new show. With everyone barking recommendations at you it can get pretty intense, right? Relax. Alexa is here to listen to you. The new Amazon Fire TV Stick has voice control, so just say what you want to watch. Because at the end of the day, it’s not what they say, it’s what you say.

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