Sell a Volkswagen for 10x it's worth. Now that's news worthy.
Australia's most popular childrens entertainers were about to break up. This spelled doom for Volkswagen's sponsorship agreement - The Famous Big Red Car is a Volkswagen Beetle. So we turned a bad news story into a good one, by selling their Big Red Car. It was the most successful PR campaign for Volkswagen Australia that year, the results are in the case study below.