Sell a Volkswagen for 10x it's worth. Now that's news worthy.

Australia's most popular childrens entertainers were about to break up. This spelled doom for Volkswagen's sponsorship agreement - The Famous Big Red Car is a Volkswagen Beetle. So we turned a bad news story into a good one, by selling their Big Red Car. It was the most successful PR campaign for Volkswagen Australia that year, the results are in the case study below.

Agency: DDB
Client: Volkswagen
Role: Art Director

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Gold, Silver and Bronze. These are the colors of a Volkswagen radio ad.

for Volkswagen
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