Over 10,000,000 plays, 600,000 items claimed and a number one spot in App Store and Google Play charts. Illustration from the campaign was also featured in the Graphis Design Annual.
We launched using a mix of live action, animation and in-game footage across various channels. After the teaser and launch phase we kept players interested with leaderboards, in-game stores, hidden coin codes, secret phone numbers, ringtones, prizes and give-aways. The gameplay was actually addictive with player averaging five minutes per session. In the end it was a game about falling, that helped millennials fall in love with McDonald's.
Live action casting videos
Testing in game power ups